Image Advertising

2 Posts
1 Sections
1 Types

August 25, 2024 4 min read Definitions

Image Advertising: A Strategy for Perception Management

Marketing Advertising Strategy Image Advertising Branding Marketing Strategy Perception Management Advertising Techniques

The technique of advertising focused on crafting a distinct image or identity for a company, product, or brand.

August 25, 2024 3 min read Definitions

Institutional Advertising: Shaping Public Perception and Corporate Image

Advertising Marketing Institutional Advertising Image Advertising Public Perception Corporate Image Marketing Strategy

An overview of Institutional Advertising, a type of image advertising aimed at altering public perception regarding a company on various issues like the environment, health, and product safety.