Industry Attractiveness

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August 31, 2024 3 min read Definitions
GE McKinsey Matrix: Framework for Portfolio Management
Business Strategy Portfolio Management Strategic Planning Business Analysis Competitive Strength Industry Attractiveness
The GE McKinsey Matrix is a strategic tool used for evaluating the strength of a business unit based on industry attractiveness and the unit's competitive strength.
Read more about GE McKinsey Matrix: Framework for Portfolio Management.

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