Integrated Marketing

  • 2 Posts
  • 1 Sections
  • 1 Types
August 31, 2024 4 min read Definitions
Media Mix: Comprehensive Overview
Marketing Advertising Media Media Mix Marketing Strategy Advertising Channels Integrated Marketing Digital Marketing
The combination of various advertising channels such as TV, radio, print, and digital used to achieve marketing objectives.
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August 31, 2024 4 min read Definitions
TTL (Through-the-Line) Advertising: A Holistic Approach to Marketing
Marketing Advertising TTL ATL BTL Integrated Marketing Holistic Marketing
Through-the-Line (TTL) Advertising combines Above-the-Line (ATL) and Below-the-Line (BTL) strategies to create a comprehensive marketing approach.
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