Lifetime Value

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August 31, 2024 4 min read Definitions

Customer Analysis: Understanding Your Customers

Economics Business Customer Analysis Customer Segmentation Customer Behavior Lifetime Value Sales Analysis

Customer Analysis drills down into understanding customer segments, lifetime value, and behavior, often feeding into Sales Analysis.

August 31, 2024 5 min read Definitions

Lifetime Value: Future Long-Term Profitability of a Customer

Finance Marketing Lifetime Value Customer Profitability Customer Retention Marketing Strategies Discount Rate

Lifetime Value is a measure of the future long-term profitability of a customer. This concept is crucial for businesses aiming to maximize customer relationships and profitability.