List Management

1 Posts
1 Sections
1 Types

August 31, 2024 4 min read Definitions

Unsubscribe Rate: Email Opt-Out Percentage

Marketing Statistics Business Analytics Email Marketing Metrics Customer Engagement List Management Analytics

The Unsubscribe Rate represents the percentage of recipients who choose to opt out of receiving future emails from a sender. This metric is crucial for understanding audience engagement and maintaining a healthy email list.

Read more about Unsubscribe Rate: Email Opt-Out Percentage.