Loss Leader Pricing

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August 25, 2024 4 min read Definitions
Leader Pricing: Strategic Price Reduction to Drive Sales
Marketing Economics Leader Pricing Loss Leader Pricing Retail Strategy Pricing Strategy Marketing Tactics
Leader Pricing, also referred to as Loss Leader Pricing, is a marketing strategy that involves reducing the price of a high-demand item to attract customers into a retail store or encourage direct-mail purchases, potentially leading to additional purchases at full price.
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