Market Entry Strategy

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August 25, 2024 3 min read Definitions
Penetration Pricing: Establishing Low Product Pricing for Market Entry
Economics Marketing Business Strategies Penetration Pricing Market Entry Strategy Pricing Strategy Competitive Market Business Growth
Penetration Pricing is a strategy where a company sets a low price for a new product to quickly enter the market, deter competitors, and gain market share before raising prices once the market presence is established.
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