Understanding Brand Image: Characteristics, Importance, and Examples in Market Positioning
A Brand Manager is responsible for the overall image and market positioning of a brand, making key advertising and promotional decisions. Often seen in companies with multiple brand-name products.
Exploring the methods and importance of differentiation strategies in marketing to establish a strong brand identity and unique market positioning.
Downscale refers to the movement of a business activity from a higher to a lower level, often involving a pejorative connotation linked to clientele and quality of products or services. For example, a retail store deciding to carry lower-grade merchandise is considered to be moving downscale.
