Cannibalization refers to the reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same company.
Diversification is the practice of spreading activities, investments, or products across different types or markets to reduce risk.
Exiting, also known as closing or unwinding, refers to the act of terminating an investment position, often done to realize profits or minimize losses.
An in-depth understanding of Market Penetration Rate, its calculation, significance, and applications in business and market analysis.
National Brands refer to products that are often widely recognized and advertised, typically sold at a premium price due to their established brand name and reputation.
Preorder refers to the practice of ordering goods in advance before they are available in the market, often used for consumer goods anticipating high demand.
An in-depth exploration of pricing strategies, historical context, key events, mathematical models, and real-world applications.
Product differentiation is a strategy used by firms to distinguish their products from those of competitors by creating perceived differences in the minds of consumers.
Comprehensive understanding of the Product Lifecycle, describing stages a product goes through from its introduction to its decline in the market.
An in-depth exploration of product proliferation, its historical context, types, key events, implications, advantages, disadvantages, and more.
The Recommended Retail Price (RRP) is the price a producer suggests that a retailer should charge for a product. Although it provides guidance, it is not legally enforceable in many regions, including the UK.
A detailed exploration of second-degree price discrimination, where different units or combinations of products are sold at varying prices. Examples include bulk discounts and commodity bundling.
Limited distribution refers to the distribution of a product only to specific geographic locations, specific stores, or specific areas within a geographic location.
Research and Development (R&D) refers to the systematic activities undertaken by companies to innovate and introduce new products or services. From conceptualization in the lab to market definition and mass production, R&D is the backbone of continual innovation and competitive advantage.
Understanding the concept of Undiscounted Pricing in goods and services.
The Wheel of Retailing explains the cyclical phenomenon where original low-price discounters slowly upgrade services and elevate prices, ultimately transforming into full-line department stores, thereby creating a competitive niche for new low-price discounters.
Explore the concept of Blue Ocean, an uncontested market space that fosters innovation and growth in untapped industries.
An in-depth exploration of the Keynesian Put, including its definition, background, implications on financial markets, and how it influences investor behavior.
Explore the deliberate strategy of planned obsolescence, where products are intentionally designed to have a limited lifespan. Understand how this method impacts consumer behavior, market dynamics, and provides real-world examples.
An in-depth look at share buyback, exploring what it is, why companies engage in it, and its implications for shareholders and the market.
