Marketing Analytics

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August 31, 2024 3 min read Definitions
Campaign Code: Broader Identifier Tracking Marketing Campaigns
Marketing Digital Marketing Campaign Code Marketing Analytics Campaign Tracking Multi-Platform Marketing Marketing Measurement
A Campaign Code is a broader identifier that tracks an entire marketing campaign across various platforms, enabling marketers to measure the effectiveness and reach of their campaigns.
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August 31, 2024 3 min read Definitions
Gross Rating Points: A Measure of Advertising Reach
Advertising Marketing Gross Rating Points GRPs Advertising Metrics Marketing Analytics Media Planning
Gross Rating Points (GRPs) are a measure used in advertising to quantify the exposure of advertisements to the target audience, expressed as a percentage of the total population.
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August 31, 2024 4 min read Definitions
Open Rate: Email Engagement Metric
Marketing Statistics Digital Marketing Open Rate Email Marketing Engagement Metric Digital Campaigns Marketing Analytics
A comprehensive analysis of Open Rate, its importance in email marketing, and its applications in improving engagement and conversion rates.
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