Marketing Automation

2 Posts
1 Sections
1 Types

August 31, 2024 4 min read Definitions

Marketing Automation: Enhancing Efficiency in Marketing Efforts

Marketing Technology Marketing Automation Digital Marketing Software Business Tools Marketing Strategies

An in-depth look at Marketing Automation, its historical context, types, key events, mathematical models, and its significant impact on modern marketing strategies.

August 31, 2024 3 min read Definitions

Programmatic Buying: Automated Real-Time Digital Ad Buying

Advertising Digital Marketing Programmatic Buying Digital Advertising Real-Time Bidding Ad Tech Marketing Automation

An in-depth guide to Programmatic Buying, the automated purchase of digital ad space in real-time, including types, processes, benefits, historical context, and related terms.