Marketing Ethics

Bait and Switch Advertising: An Unethical Consumer Deception Practice
Bait and Switch Advertising is a method of consumer deception that involves luring customers with attractive advertisements and then steering them towards more expensive products.
Deceptive Packaging: Misleading Consumers
Deceptive packaging refers to the practice of using packaging that creates an impression the enclosed material is more than what it really is, whether in terms of quantity or quality.

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