The American Marketing Association (AMA) is a national professional society headquartered in Chicago that caters to marketing professionals, including executives, researchers, sales managers, promotion managers, and marketing educators. It provides valuable resources like Marketing News, the Journal of Marketing, and the Journal of Marketing Research.
In-depth exploration of the Marketing Information System (MIS), including processes of collecting, analyzing, and reporting marketing research information.
Sampling refers to the selection of a subset of individuals from a larger population to represent the whole. It is widely used in marketing research for studying group behaviors and in sales promotion to encourage product usage.
