Cross-sell refers to the practice of encouraging customers to purchase related or complementary items in addition to their original purchase. It is a common strategy in retail and other industries aimed at increasing sales and enhancing customer experience.
Flash Sale refers to a marketing strategy involving a very short-term sales event, often online, where products or services are offered at significantly discounted prices for a limited time.
A detailed exploration of list rental, the practice of leasing a list of names and contact information for marketing purposes.
Cross Merchandising involves setting up displays of complementary merchandise to boost sales by tempting customers to purchase related products.
House-to-house sampling involves distributing product samples directly to individual homes in a market area to induce trial and subsequent purchase.
Leader Pricing, also referred to as Loss Leader Pricing, is a marketing strategy that involves reducing the price of a high-demand item to attract customers into a retail store or encourage direct-mail purchases, potentially leading to additional purchases at full price.
Odd-value pricing involves setting retail prices just below even dollar amounts, like $5.99, $0.39, and $98.99, based on the unproven psychological assumption that consumers perceive lower prices.
An in-depth look at Trade Promotion, including its types, implications, historical context, and how it compares to Trade Allowance.
Explore the concept of brand extension, including its definition, how it works, real-world examples, and common criticisms to understand its impact on business strategy.
Comprehensive guide to understanding the Loss Leader Strategy, its mechanisms, historical context, applicability in the retail sector, and related concepts.
Explore the concept of product differentiation, including its definition, the strategies businesses use to achieve it, and an in-depth look at the three main types of product differentiation.
Explore how market segments are identified, their characteristics, and practical examples. Learn the importance of market segmentation in targeted marketing strategies.
