Marketing Technology

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August 31, 2024 4 min read Definitions
Customer Data Platform (CDP): A Comprehensive Definition
Information Technology Management Marketing Customer Data Data Management Marketing Technology Data Integration Customer Insights
A Customer Data Platform (CDP) is a system that collects and unifies customer data from various sources to build detailed customer profiles.
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August 31, 2024 4 min read Definitions
Demand-Side Platform (DSP): A Comprehensive Guide
Advertising Technology Marketing DSP Digital Advertising Programmatic Advertising Ad Exchange Marketing Technology
A comprehensive guide to understanding Demand-Side Platforms (DSPs), their historical context, functionalities, and relevance in digital advertising.
Read more about Demand-Side Platform (DSP): A Comprehensive Guide.

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