Market Research involves exploring the size, characteristics, and potential of a market to understand what people want and need, typically conducted before developing a new product or service. It is an essential step in marketing, encompassing the entire product lifecycle from conception to delivery.
A comprehensive overview of the marketing process, including the four Ps: product, price, place, and promotion, as well as related terms and strategies.
Comprehensive guide to understanding the role, responsibilities, and significance of a Marketing Director within an advertiser's company structure.
Comprehensive definition and explanation of Marketing Research, covering market analysis, product research, and consumer research.
An in-depth exploration of markup in marketing, printing, and other contexts, covering calculations, examples, and historical significance.
Comprehensive overview of merchandise, including buying, presenting, and selling, along with related activities like advertising, displaying, and promoting items to retail customers.
Detailed explanation of Milking Strategy, aimed at maximizing short-term profits without considering long-term sales potential.
Understand the role of a missionary salesperson, their strategies, historical context, and how they differ from other sales roles.
National Advertising refers to promotional efforts by companies that target a nationwide market and not necessarily indicate that the advertisements themselves are nationwide.
Nonstore retailing encompasses various forms of retail sales without conventional store-based locations, including internet sales, vending machines, direct-to-home selling, telemarketing, catalog sales, mail order, and television marketing programs.
Explanation of occupational groups, their importance in professional settings, types, examples, and related terms.
Overkill refers to an excessive promotional effort that results in diminishing returns because it repels rather than attracts consumer interest.
Persuasion involves inducing attitude changes and influencing a target market to action by appealing to reason or emotion. It is a primary objective of modern advertising and can be achieved by creating advertisements with various effective strategies.
A Point-of-Purchase (POP) display is a promotional tool located at retail locations, providing consumer information and product advice, often using computer-driven technology.
A comprehensive examination of pricing above and below the market, including concepts, examples, and strategic applications in retail.
The primary package is the immediate container in which a product is sold to consumers. It is designed for single unit sale, providing essential protection and branding for the product.
A comprehensive overview of producer cooperatives, where producers collaborate in buying supplies, equipment, and marketing efforts to achieve mutual benefits and efficiency, including historical context, types, examples, and applicability.
Advertising targeted at specific products or services that describes features, benefits, and performance.
An in-depth exploration of product differentiation as a crucial component of a differentiation strategy in business. Understand the types, special considerations, examples, and historical context of product differentiation.
A comprehensive overview of product lines, including definition, types, special considerations, examples, historical context, and applicability in business strategy.
An in-depth explanation of Product Mix, its types, considerations, examples, and applicability in business strategy.
A comprehensive definition of quota, including its types, historical context, applicability, and related terms.
Comprehensive overview of Reach in the context of marketing, advertising, and communications.
Redemption is a multifaceted concept involving the regaining of possession by payment, typically found in contexts such as mortgages, tax sales, corporate stock purchases, and marketing incentives.
Research involves the systematic method of gathering, recording, and analyzing data to plan, create, and execute effective advertising and marketing campaigns. It also refers to the department dedicated to conducting these investigations within a company.
Retail Display Allowance refers to an agreement wherein the amount due from a retailer to a manufacturer is reduced in exchange for a more prominent display of the product in the store or on the shelf.
A detailed exploration of Reverse Channels in marketing, focusing on the mechanism where products move from the consumer back to the producer. This includes examples such as recycling and product recalls.
An in-depth exploration of a Sales Office, its functions, benefits, and distinctions from other business entities typically found in sales and distribution strategy.
An in-depth exploration of sales promotion activities, techniques, and tools aimed to augment advertising and marketing efforts, coordinate with personal selling, and enhance product or service sales through various incentives.
Sales Area Marketing, Inc. (SAMI) is a specialized company focused on providing marketing strategies, solutions, and services tailored to specific geographical sales areas.
An in-depth exploration of selective distribution, a strategy where manufacturers distribute products only to specific wholesalers or retailers who meet predefined criteria.
Explore the concept of Share of Mind, its importance in marketing, and its association with Brand Association.
An in-depth look at the term 'Shopper,' including its definitions as a potential customer and a local advertising newspaper, also known as a shopping newspaper.
A Spokesperson is an individual who speaks on behalf of a product or service, often becoming associated with it through their representation.
A tactic is a short-term method or action designed to achieve a specific objective or resolve a particular problem. Tactics are often employed in various fields, including marketing, military, business, and more, to address immediate challenges and opportunities.
A comprehensive examination of 'Target Market,' focusing on its definition, different types, historical context, and strategic importance for businesses.
An in-depth exploration of teleselling, its strategies, benefits, and role in telemarketing.
A comprehensive understanding of testimonials and their significance in advertising by providing a statement of worth or value by a respected source.
Detailed overview of trade advertising aimed at encouraging wholesalers and retailers to purchase products for resale.
Variable Pricing is a marketing strategy that allows a different price to be charged to different customers or at different times, commonly used by airlines, hotels, street vendors, and antique dealers.
An overview of Vertical Marketing Systems (VMS), their structure, types, benefits, historical context, and examples.
A comprehensive guide to 12b-1 fees on mutual funds, including their purpose, usage, types, and impact on investors.
Explore the different types of brands and learn how to create a successful brand identity. Understand why branding is crucial for marketing success.
Business to Government (B2G) refers to the sale and marketing of goods and services to federal, state, or local government agencies.
Explore the concept of Dual Income, No Kids (DINK), its various types, the financial impacts on households, and marketing strategies targeting this demographic. Understand the advantages, disadvantages, and unique aspects of this lifestyle.
Explore the Freemium model, a popular business strategy offering both complimentary and paid services. Learn about its definition, real-world examples, pros & cons, and implications for business.
A comprehensive guide to understanding greenwashing, its mechanisms, real-world examples, and relevant statistics.
An in-depth look at the hard sell advertising or sales approach, its characteristics, and how it compares with the soft sell strategy.
Explore the concept of a harvest strategy, a plan to reduce or terminate spending on a product or product line to maximize profits in marketing and investing.
An in-depth overview of the Kelley School of Business at Indiana University, covering its programs in finance, accounting, marketing, and management, along with historical context, applicability, and related insights.
Discover the definition of a kiosk, its historical context, various types, and potential risks in the retail environment.
A comprehensive guide to Market Orientation, its principles, implementation strategies, historical context, and relevance in today's business environment.
An in-depth look at the various strategies and types of marketing in business, including key activities related to buying, advertising, distributing, and selling products or services.
An in-depth exploration of the Oprah Effect, its underlying mechanisms, and notable examples of businesses and individuals that experienced significant success after appearing on 'The Oprah Winfrey Show.'
Comprehensive overview of the Product Life Cycle including detailed stages, examples, and best practices for managing each phase to ensure commercial success.
An in-depth exploration of product lines, their definition, and how they contribute to the expansion and success of a business.
A comprehensive guide to understanding sampling in statistical analysis, including various types and its application in auditing and marketing.
Explore the definition of a customer, the methodologies used to study customer behavior, and the significance of customer service in marketing.
A comprehensive guide to understanding sales leads, their importance in business, how they are generated, and the factors affecting their quality.
Comprehensive guide to white label products, detailing their definition, mechanisms, advantages, examples, and industry applications.
Learn about 'With Approved Credit (WAC),' its meaning, how it works in financial advertisements, and examples of its application.
