Above-the-Line Advertising (ATL) involves using mass media channels like TV, radio, and newspapers to reach a wide audience with less targeted, broad messaging.
Comprehensive guide on Above-the-Line (ATL) advertising, exploring its historical context, types, key events, methodologies, importance, examples, related terms, and more.
Mass Media refers to a wide range of radio and television broadcast stations and networks, newspapers, magazines, and outdoor displays designed to appeal to the general public.
Press Relations is the process of communicating with representatives of the mass media such as reporters, editors, and administrators to disseminate information and manage public perception.
