Media Relations is the practice of managing communication between an organization and the media, focusing on building mutually beneficial relationships and effectively delivering key messages to the public.
A comprehensive definition of a publicist, who focuses on garnering media coverage and organizing public appearances without necessarily involving merchandise exchanges.
A News Release, also known as a Press Release, is an official announcement issued to the mass media to disseminate information about new products, management changes, sales, earnings data, and other noteworthy developments.
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