Merchandising

End Caps: Display Fixtures Located at the End of an Aisle
End caps are retail store fixtures placed at the end of aisles, designed to maximize product visibility and encourage impulse purchases.
Impulse Buy: Spontaneous Purchase Influenced by Effective Merchandising
An in-depth exploration of impulse buying, its historical context, psychological factors, types, key strategies, impact on consumer behavior, and relevant marketing practices.
Retail Merchandising: Strategies and Best Practices
Retail Merchandising involves planning and promoting sales by presenting products in retail stores attractively. This article delves into its historical context, key strategies, models, and real-life examples.
Retail Space Planning: Strategic Allocation of Store Space
Retail space planning involves the strategic allocation of space within a store for various functions and products to optimize customer experience and maximize sales.
Affiliated Retailer: An Essential Business Concept
An affiliated retailer is a member of an affiliated chain or an independent retailer who teams up with other independent retailers under a common trade name for merchandising purposes. Learn more about affiliated retailers, their role, types, special considerations, historical context, examples, applicability, and related terms.
Drop-Shipping: Direct Marketing and Merchandising
A detailed examination of Drop-Shipping in the contexts of direct marketing and merchandising, including definitions, types, examples, and special considerations.
Markdown: Reduction in Retail Selling Price
Markdown is the reduction in the original retail selling price of merchandise, which has been previously determined by adding a markup percentage to the cost. This term applies specifically when the price drops below the initial selling price.
Merchandising: Definition, Types, and Applications
Merchandising involves the strategic planning of marketing the right merchandise or service at the right place, right time, right quantities, and right price, along with various promotional sales activities.
Merchandising Allowance: Promotional Incentives for Retailers
A Merchandising Allowance is a type of incentive offered by manufacturers to retailers to promote the product through favorable display and marketing efforts.
Merchandising Director: Key Role and Responsibilities
The individual responsible for directing the merchandise sales effort for a manufacturer, retailer, wholesaler, distributor, dealer, or advertising agency.
Open-to-Buy (OTB): Method for Retail Inventory Management
A comprehensive guide to the Open-to-Buy (OTB) method, a tool for retailers to manage inventory purchases based on changes in sales, markdowns, and other factors.
Refunding: Definition and Applications
Refunding in Finance: process of selling a new issue of securities to obtain funds needed to retire existing securities. Also encompasses returning money to dissatisfied customers in Merchandising.
Resident Buyer: Key Role in Merchandising
A resident buyer is an individual with an office in an important merchandise center, crucial for providing valuable merchandising information and maintaining close market contact.
Merchandising: Strategies to Attract and Retain Customers
Comprehensive insights into merchandising, covering marketing strategies, display design, discount offers, and how companies entice customers to spend.

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