National Brand

August 25, 2024 3 min read Definitions

National Brand: Widely Recognized Consumer Products

Economics Marketing Business National Brand Store Brand Private Brand Economics Consumer Products

A national brand is a product distributed, sold, and known nationally, often contrasted with store brands or generic products. Examples include Levi's for jeans.

August 25, 2024 3 min read Definitions

Private Brands: Definition, Comparison, and Insights

Economics Marketing Private Brands House Brands Retail National Brand Generic Products

Private Brands are product brands owned by a retailer or a wholesaler rather than the manufacturer, offering cost-effective alternatives to national brands.

August 25, 2024 4 min read Definitions

Store Brand: In-House Products by Retailers

Retail Marketing Store Brand Private Label Retailer Product National Brand Consumer Goods

An in-depth exploration of store brands, also known as private labels, which are products carrying the retailer's name, such as Kroger or Safeway, in contrast to manufacturer brands.