Niche

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August 31, 2024 3 min read Definitions

Niche Market: A Highly Specialized Segment

Economics Marketing Niche Specialized Market Market Segment Business Strategy Target Audience

Understanding the concept of a niche market, its characteristics, and its significance in business and marketing.

August 25, 2024 4 min read Definitions

Marketing Business Niche Marketing Strategy Market Segment Competitive Advantage Business Growth

A niche represents a particular specialty in which a firm or person finds they prosper, often involving a specialized marketing strategy targeting a small but lucrative portion of the market.