Nudge Theory

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August 31, 2024 5 min read Definitions
Behavioural Insights Team: Applying Behavioural Science to Public Policy
Economics Government Regulations Behavioural Economics Public Policy Nudge Theory Paternalism Social-Sciences
The Behavioural Insights Team, also known as the 'Nudge Unit', is a social purpose company formerly part of the UK government. This team utilizes behavioural sciences to design cost-effective public policies aimed at inducing desirable behavioural responses and facilitating better individual choices.
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