Outdoor Advertising

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August 25, 2024 3 min read Definitions
Gross Rating Point (GRP): Fundamental Metric in Media Planning
Marketing Advertising Media Planning GRP Advertising Metrics Outdoor Advertising Audience Measurement
Gross Rating Point (GRP) is a key metric used in advertising to measure the impact and reach of a media campaign. It represents the sum of all rating points over a specific time period or across a media plan.
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