Overexposure

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August 31, 2024 3 min read Definitions
Advertising Wearout: The Point at Which an Ad Loses Its Effectiveness Due to Overexposure
Marketing Advertising Business Advertising Marketing Consumer Behavior Effectiveness Overexposure
Advertising wearout is a phenomenon where an advertisement loses its effectiveness as a result of being exposed too frequently to its target audience. This leads to a decline in consumer response and engagement.
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