Perceived Value

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August 25, 2024 4 min read Definitions

Prestige Pricing: Assumed Quality at a Higher Cost

Economics Pricing Strategies Marketing Premium Pricing Perceived Value Consumer Behavior Retail Brand Positioning

Prestige Pricing reflects the assumption that consumers perceive higher-priced items as higher quality, leading firms like Tiffany's to avoid inexpensive retail items.

August 24, 2024 3 min read Definitions

Perceived Value Explained: Definition, Importance, and Impact

Marketing Business Perceived Value Customer Behavior Marketing Strategy Consumer Psychology Business Growth

Explore the concept of perceived value, understand its importance in marketing, discover its impact on consumer behavior, and learn how businesses can enhance it to meet customer expectations.