Customer-Level Activities involve specific actions and processes that companies implement to engage and manage their interactions with individual customers. These activities aim to provide personalized experiences, meet customer needs, and build lasting relationships.
Personalization refers to the custom tailoring of goods or services to the tastes, needs, and preferences of individual customers. It involves using data and insights to offer a unique experience to each user.
Comprehensive overview of mass customization, a method that combines the efficiency of mass production with the personalization of custom goods and services.
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