Press Release

News Release: Brief Statement or Video Released to the Mass Media
A News Release, also known as a Press Release, is an official announcement issued to the mass media to disseminate information about new products, management changes, sales, earnings data, and other noteworthy developments.
Press Kit: Comprehensive Package of Prepared Materials for the Press
A press kit is a set of prepared press releases and related materials given to the press for general dissemination. It provides an official statement or view regarding a newsworthy event.

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