Product Development

Assembly: The Process of Creating a Final Product
Assembly, in its most fundamental sense, refers to the process of putting together various components to create a final product. This definition spans multiple disciplines including manufacturing, programming, and biology.
Customer-Centric: A Business Approach
A business approach that focuses on creating a positive experience for the customer by maximizing service and product offerings.
Development Research: Exploring the Process of Innovation
An in-depth exploration of development research, focusing on the methodologies and strategies for creating new products and technologies.
Invention: Concept and Development
The idea of a new product, or a new method of producing an existing product. Distinguished from innovation, which is the development of an invention to the stage where its use becomes economically viable.
Lean Product Development: A Methodology for Minimizing Waste in Product Development
Lean Product Development is a methodology that aims at minimizing waste throughout all stages of product development, from design to delivery, thereby enhancing efficiency and reducing costs.
Mockup: A Full-Scale Model or Replica of a Design
Explore the concept of mockups, their historical context, types, key events, applications, examples, related terms, and more in this comprehensive article.
Product Owner: Key Role in Agile and Scrum Methodologies
A Product Owner represents the customer in Agile teams, making decisions on product feature priorities to ensure the final product meets customer needs.
Prototype: An Early Sample or Model of a Product
A comprehensive guide on prototypes, their types, historical context, importance, and applicability in various fields, complete with examples, FAQs, and more.
Quality Ladder: A Model of Product Development
The quality ladder is a model of product development where firms progressively enhance the quality of their products, transitioning from low-cost items targeting the mass market to superior products catering to sophisticated consumers.
Research and Development: Innovation and Growth
An in-depth look at the process of Research and Development, including its importance in creating new knowledge, developing products, and driving economic growth.
Brand Extension: An Addition of a New Product to an Established Line
Brand extension involves adding a new product to an already established line of products under the same brand name, leveraging the established reputation of the older product line.
Diagonal Expansion: Business Growth Strategy
Diagonal expansion is a process whereby a business grows by creating new items that can be produced using the existing equipment and minimal additional materials.
Focus Group: A Powerful Tool for Market Research
An in-depth exploration of focus groups, their types, methodologies, applications in market research, and their impact on product development and consumer insights.
Life Cycle: Stages of Development and Decline
Understanding the life cycle of a firm or product, from inception to decline, along with the stages of development, growth, expansion, maturity, saturation, and decline, with examples and special considerations.
Line Extension: Expanding Product Varieties
The concept of line extension involves adding another variety of a product to an already established brand line of products, enhancing customer choice and brand strength.
Market Research: Exploration of Market Size, Characteristics, and Potential
Market Research involves exploring the size, characteristics, and potential of a market to understand what people want and need, typically conducted before developing a new product or service. It is an essential step in marketing, encompassing the entire product lifecycle from conception to delivery.
Package Design: Comprehensive Overview
Package Design involves planning and fashioning the complete form and structure of a product's package, considering aspects such as size, shape, color, closure, appearance, protection, and environmental impact. In Direct Mail, it refers to creating and developing the complete assemblage of materials.
Product Research and Development (PR&D): Transforming Ideas into Marketable Products
Product Research and Development (PR&D) involves the activities performed by a team of professionals to transform a product idea into a technically sound and promotable product. It plays a crucial role in developing new products, researching brand names, and creating effective packaging concepts.
Research and Development (R&D): Scientific and Marketing Evolution
Research and Development (R&D) refers to the systematic activities undertaken by companies to innovate and introduce new products or services. From conceptualization in the lab to market definition and mass production, R&D is the backbone of continual innovation and competitive advantage.
Research Intensive: Comprehensive Involvement in Research
The concept and applications of research-intensive products, projects, and industries requiring substantial man-hours of investigation, focusing on complex technology.
Test Marketing: A Crucial Step in Product Development
Test marketing is a pivotal phase in the product development process, allowing companies to gauge consumer reactions and refine strategies before a full-scale launch.
Brand Extension: Definition, Mechanisms, Examples, and Critique
Explore the concept of brand extension, including its definition, how it works, real-world examples, and common criticisms to understand its impact on business strategy.
Market Orientation: Understanding Its Principles and Implementation
A comprehensive guide to Market Orientation, its principles, implementation strategies, historical context, and relevance in today's business environment.

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