Product Strategy

  • 3 Posts
  • 1 Sections
  • 1 Types
August 31, 2024 3 min read Definitions
Cannibalization: Impact on Sales and Market Share
Economics Management Marketing Product Strategy Market Share Revenue Management Business Strategy
The reduction in sales volume, revenue, or market share of one product due to the introduction of a new product by the same company.
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August 24, 2024 3 min read Definitions
Marketing Mix: Understand and Apply the Four Ps of Marketing
Marketing Business Strategy Marketing Mix Four Ps Product Strategy Pricing Distribution Promotion Techniques
A comprehensive guide to the Marketing Mix framework, exploring the Four Ps—Product, Price, Place, and Promotion—and how to effectively use them in your marketing strategy.
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August 24, 2024 3 min read Definitions
Versioning: Definition, Mechanism, and Illustrative Examples
Economics Marketing Product Strategy Pricing Versioning Business Models Market Segmentation
Learn about versioning in product development, how it functions, and see practical examples. Understand the mechanics and advantages of different product models at varied prices.
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