Promotional Tactics

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August 25, 2024 3 min read Definitions

Competitive Strategy: Promotional Strategy Used in Advertising Campaigns

Marketing Business Strategy Competitive Strategy Advertising Marketing Campaigns Brand Rivalry Promotional Tactics

Competitive Strategy is a promotional approach designed to outshine rival brands by discrediting them or undercutting their prices, and highlighting unique qualities and consumer benefits.

August 25, 2024 3 min read Definitions

Merchandising Allowance: Promotional Incentives for Retailers

Marketing Economics Merchandising Retail Allowances Promotional Tactics Marketing Strategies

A Merchandising Allowance is a type of incentive offered by manufacturers to retailers to promote the product through favorable display and marketing efforts.