Psychological Theories

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August 25, 2024 4 min read Definitions

Cognitive Dissonance: Psychological Theory of Human Behavior

Psychology Consumer Behavior Cognitive Dissonance Human Behavior Marketing Consumer Behavior Psychological Theories

Cognitive dissonance is a psychological theory that suggests humans justify their behavior by changing their beliefs when these beliefs are inconsistent with their actions, often experienced in contexts such as marketing and consumer behavior.

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