Mixed Methods Research integrates both quantitative and qualitative approaches to provide a comprehensive analysis, bridging the numeric and narrative data.
Correlation is a statistical measure that indicates the extent to which two or more variables fluctuate together. A positive correlation indicates the extent to which these variables increase or decrease in parallel; a negative correlation indicates the extent to which one variable increases as the other decreases.
Quantitative research involves the measurement of quantity or amount and is crucial in fields like advertising audience research to develop actual numbers of audience members and accurately measure market situations.
