Explore the historical context, types, key events, and significance of traditional media, including print newspapers, television, and radio. Understand how they compare to modern online articles, streaming services, and podcasts.
A comprehensive guide to understanding commercials—broadcast advertising messages—designed creatively using words, sound, and music for radio, plus sight and motion for television.
A comprehensive guide to Run of Schedule (ROS) advertising, explaining how advertising time is allocated in broadcast schedules, the benefits, considerations, and pricing structures involved.
Our mission is to empower you with the tools and knowledge you need to make informed decisions, understand intricate financial concepts, and stay ahead in an ever-evolving market.