Representative Sample

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August 25, 2024 4 min read Definitions

Marketing Statistics Marketing Research Sales Promotion Sampling Methods Representative Sample Consumer Behavior

Sampling refers to the selection of a subset of individuals from a larger population to represent the whole. It is widely used in marketing research for studying group behaviors and in sales promotion to encourage product usage.

August 25, 2024 4 min read Definitions

Test Check: Substantiation of Items in Financial Records

Accounting Auditing Financial Records Auditing Techniques Accuracy Representative Sample Substantiation

Test checking involves the examination of selected items in financial records to form an opinion on the accuracy of the entire account or financial record.