The reduction in sales volume, revenue, or market share of one product due to the introduction of a new product by the same company.
Cookies-Jarring is a method where businesses save sales for future periods to ensure consistent growth figures, a practice that is legally permissible but ethically questionable.
Customer Lifetime Value (CLTV) refers to the total revenue a business can expect from a single customer account over the duration of their relationship. This metric is crucial for determining the overall financial value that a customer brings to a company.
Differential pricing is a method of pricing where the same product is sold at different prices to different customers or market segments, aimed at maximizing market penetration by charging prices tailored to each segment's willingness to pay.
A detailed exploration of profit centres in organizational structures, their significance, types, key events, mathematical models, applications, and more.
Revenue Management, also known as Yield Management, involves using sophisticated algorithms to analyze consumer behavior, forecast demand, and adjust pricing strategies to maximize revenue, particularly in industries with perishable inventory like travel and hospitality.
A detailed look at Supply-Side Platforms (SSPs), their history, functionality, types, significance, and applications in the digital advertising ecosystem.
Third-degree price discrimination involves offering different prices to distinct customer segments based on identifiable characteristics such as age, occupation, or location. It aims to maximize revenue by leveraging differences in consumers' price elasticity of demand.
Yield management is a variable pricing strategy primarily used to maximize revenue from a fixed, perishable resource. This comprehensive article explores its historical context, types, key events, mathematical models, and applications across various industries.
Dynamic Pricing involves charging different prices for the same product or service based on varying customer segments and contextual factors.
Comprehensive guide to understanding Average Daily Rate (ADR), a key metric in the hospitality industry. Learn its definition, calculation methods, practical examples, and its importance.
An in-depth exploration of offtake agreements in project financing, including their definition, various types, applications, and importance in guaranteeing revenue consistency for new projects.
Operating leverage is a cost-accounting measure that indicates how a firm's operating income can be affected by changes in revenue. This article explores its definition, calculation methods, and practical applications.
A comprehensive guide to understanding Price Discrimination, its types, mechanisms, and practical applications in various industries.
