RFM

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August 24, 2024 3 min read Definitions
Understanding Recency, Frequency, Monetary Value (RFM) in Marketing
Marketing Business Analysis RFM Marketing Strategy Customer Segmentation Data Analysis Business Intelligence
Explore the concept of Recency, Frequency, Monetary Value (RFM), a powerful marketing analysis tool used to identify and target a firm's most valuable customers based on their spending habits.
Read more about Understanding Recency, Frequency, Monetary Value (RFM) in Marketing.

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