Sales Channels

August 31, 2024 3 min read Definitions

Retail Store: A Broad Form of Retail Outlets

Business Economics Retail Commerce Business Types Consumer Goods Sales Channels

A retail store is a type of business that sells goods directly to consumers. This term encompasses various forms of retail outlets, from small boutiques to large department stores, and includes both physical and online establishments.

August 25, 2024 4 min read Definitions

Channel of Sales: Pathways for Subscription Orders in Periodical Publishing

Periodical Publishing Sales and Distribution Sales Channels Subscriptions Publishing Industry Marketing Strategies Distribution Methods

Detailed exploration of various sources of subscription orders in periodical publishing, including direct mail advertising, agency, and newsstand.

August 25, 2024 3 min read Definitions

Source Evaluation: Optimizing Marketing Expenditures

Marketing Business Direct Marketing Marketing Strategy Source Evaluation Customer Acquisition Sales Channels

Source evaluation identifies and analyses the channels of sale that generate orders or customers, enabling marketers to focus their promotional efforts efficiently.