Sales Channels

Retail Store: A Broad Form of Retail Outlets
A retail store is a type of business that sells goods directly to consumers. This term encompasses various forms of retail outlets, from small boutiques to large department stores, and includes both physical and online establishments.
Source Evaluation: Optimizing Marketing Expenditures
Source evaluation identifies and analyses the channels of sale that generate orders or customers, enabling marketers to focus their promotional efforts efficiently.

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