Account-Based Marketing (ABM) is a strategic approach in B2B marketing that focuses on identifying and targeting high-value accounts rather than broader market segments. This approach involves marketing and sales teams working collaboratively to turn best-fit accounts into customers.
Cross-sell refers to the practice of encouraging customers to purchase related or complementary items in addition to their original purchase. It is a common strategy in retail and other industries aimed at increasing sales and enhancing customer experience.
Facings refer to the number of visible products or packages facing outwards on a shelf, playing a critical role in retail display and inventory management.
Flash Sale refers to a marketing strategy involving a very short-term sales event, often online, where products or services are offered at significantly discounted prices for a limited time.
Flash sales are brief sale events characterized by significant discounts available for a limited time, typically enhancing consumer urgency and driving quick sales.
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.
Markdowns refer to reductions in price, which can be part of a closeout sale but are also utilized in general discounting strategies to boost sales and manage inventory effectively.
A comprehensive overview of the omnichannel approach, which integrates multiple sales channels to provide a seamless customer experience.
Outbound Teleselling involves making proactive calls to potential customers, typically through cold calling.
A detailed visual diagram or model that specifies the placement of products on shelves or displays to optimize sales.
Displays intended to catch the customer’s eye and encourage an immediate purchase, placed near checkout areas.
An in-depth exploration of retail layout, including historical context, types, key considerations, importance, and real-world applications.
A Sales Script is a predefined guide that sales representatives use during sales calls to ensure consistent and effective communication with potential customers.
Up-Selling refers to the practice of encouraging customers to purchase a more expensive version of the item they are considering, aiming to increase revenue by offering higher-end products.
A comprehensive overview of Floor Duty, a critical responsibility in real estate sales, where salespersons handle potential client inquiries during assigned office hours.
A "Hit List" is a group of targeted individuals or organizations that are approached for sales presentations or funding requests, strategically selected to optimize success rates.
Understand the role of a missionary salesperson, their strategies, historical context, and how they differ from other sales roles.
On consignment is a business arrangement where goods are placed in the care of a third party (consignee) to sell on behalf of the owner (consignor), often in return for a commission upon sale.
An in-depth examination of the Related-Item Approach, a method in marketing and merchandising that enhances customer experience and sales by suggesting complementary products.
Retail Display Allowance refers to an agreement wherein the amount due from a retailer to a manufacturer is reduced in exchange for a more prominent display of the product in the store or on the shelf.
A Sales Analyst in an accounting department, tracking sales by region, product, or account to ensure proper accounting and enhance profitability.
An in-depth look at Trade Promotion, including its types, implications, historical context, and how it compares to Trade Allowance.
An in-depth exploration of the sales strategy 'Always Be Closing (ABC)', its origins, significance, and applications in the retail industry.
An in-depth look at organic sales, including their definition, benefits, and real-world examples across various industries.
