A promotional sample is a free or discounted product given to consumers to encourage them to try it. This marketing strategy aims to increase product awareness and attract new customers.
An overview of consumer behavior in marketing, exploring the reasons behind consumer actions and how marketers can influence these actions to drive sales.
Explore the unethical practice of bait and switch, understand how it misleads consumers, and learn how to recognize and avoid falling victim to these deceptive sales strategies.
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