Sample Buyers

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August 25, 2024 3 min read Definitions

Sample Buyer: Individual Who Purchases or Obtains Product Samples

Marketing Consumer Behavior Sample Buyers Product Samples Marketing Strategies Consumer Psychology Trial Size

A Sample Buyer is an individual who purchases at a special introductory rate or obtains at no cost a sample of a product. Typically, these products are small-sized versions, such as travel-sized bottles of shampoo or single-use boxes of detergent. This practice is commonly used within marketing strategies to introduce potential customers to new products.