Store Brands

2 Posts
1 Sections
1 Types

August 31, 2024 4 min read Definitions

Store Brands: Exclusive Retailer Products

Economics Marketing Retail Store Brands Private Label Retail Marketing Consumer Behavior Competitive Strategy

Store brands, also known as private label products, are exclusive products branded by and sold at specific retailers. They offer an appealing combination of price and quality, positioning themselves between generic and national brands.

August 24, 2024 3 min read Definitions

Generic Brand: Comprehensive Definition, Types, and Comparison with Store Brands

Economics Consumer Goods Generic Brands Consumer Products Store Brands Market Differentiation Advertising

A detailed exploration of generic brands, including their definition, types, comparison with store brands, historical context, and practical implications.