An in-depth exploration of Below-the-Line (BTL) Advertising, its historical context, types, key events, detailed explanations, and importance in modern marketing. Learn about various BTL strategies, their applicability, and related terms.
Niche Marketing involves targeting a specific segment of the market with tailored offerings, often separate from broader competitive battles.
A comprehensive exploration of micromarketing, including its definition, practical uses, effective strategies, and real-world examples.
