Account-Based Marketing (ABM) is a strategic approach in B2B marketing that focuses on identifying and targeting high-value accounts rather than broader market segments. This approach involves marketing and sales teams working collaboratively to turn best-fit accounts into customers.
Differentiated Marketing involves customizing marketing strategies to meet the unique needs of different consumer segments. This approach allows companies to cater to specific preferences and enhance customer satisfaction.
The method of utilizing comprehensive consumer data from multiple sources to refine and target marketing campaigns effectively.
Mailing lists are compiled lists of potential customers used for direct-mail marketing. They are pivotal in targeted marketing strategies, ensuring higher conversion rates and efficient resource utilization.
