Targeting

August 31, 2024 4 min read Definitions

Marketing Business STP Model Segmentation Targeting Positioning Marketing Strategy

Segmentation, Targeting, and Positioning (STP) - a strategic model used for setting marketing priorities by categorizing markets, targeting specific segments, and positioning products to meet the needs of those segments.

August 31, 2024 5 min read Definitions

Targeting: Aiming Marketing Efforts at Specific Segments

Marketing Business Strategy Marketing Segmentation Targeting Strategy Market Research

Targeting involves selecting specific segments identified through segmentation to focus marketing efforts on. This practice is crucial for directing marketing strategies towards distinct groups within the market, ensuring higher efficiency and effectiveness.

August 31, 2024 4 min read Definitions

Targeting: Focused Distribution of Benefits

Economics Public Policy Targeting Benefits Policy Administration Income

Making benefits available to a particular group of people identified by specific characteristics. This method aims to focus benefits on deserving groups and maintain the cost efficiency of policy objectives.