Segmentation, Targeting, and Positioning (STP) - a strategic model used for setting marketing priorities by categorizing markets, targeting specific segments, and positioning products to meet the needs of those segments.
Targeting involves selecting specific segments identified through segmentation to focus marketing efforts on. This practice is crucial for directing marketing strategies towards distinct groups within the market, ensuring higher efficiency and effectiveness.
Making benefits available to a particular group of people identified by specific characteristics. This method aims to focus benefits on deserving groups and maintain the cost efficiency of policy objectives.
