Touchpoints

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August 31, 2024 4 min read Definitions
Customer Journey Mapping: Visual Representation of Customer Interactions
Business Marketing CustomerJourney CustomerExperience Touchpoints MarketingStrategy UXDesign
Visual representation of the customer's experience with a brand, charting out each interaction and touchpoint.
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August 31, 2024 4 min read Definitions
Service Design: Designing Holistic Service Experiences
Design Business Service Design User Experience Customer Journey Touchpoints Holistic Approach
Service Design involves creating and orchestrating holistic service experiences that meet users' needs and achieve business goals. This interdisciplinary approach leverages various methodologies to ensure the service is useful, usable, and desirable from the end-user perspective.
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August 31, 2024 4 min read Definitions
Touchpoint: Any Point of Interaction Between the Customer and the Brand
Business Marketing CustomerInteraction BrandManagement MarketingStrategy CustomerExperience Touchpoints
Explore the concept of touchpoints in customer interaction with brands, including historical context, types, key events, importance, applicability, examples, and related terms.
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