Trade Promotion

2 Posts
1 Sections
1 Types

August 25, 2024 3 min read Definitions

Retail Display Allowance: Strategic Pricing for Prominent Shelf Space

Economics Finance Retail Management Retail Marketing Sales Strategy Trade Promotion Store Displays

Retail Display Allowance refers to an agreement wherein the amount due from a retailer to a manufacturer is reduced in exchange for a more prominent display of the product in the store or on the shelf.

August 25, 2024 5 min read Definitions

Trade Promotion: A Sales Strategy

Business Marketing Trade Promotion Trade Allowance Sales Strategy Marketing Tactics Retail

An in-depth look at Trade Promotion, including its types, implications, historical context, and how it compares to Trade Allowance.