TTL

2 Posts
1 Sections
1 Types

August 31, 2024 4 min read Definitions

Through-the-Line (TTL) Advertising: Integrating Broad and Targeted Marketing Strategies

Marketing Advertising TTL Advertising Marketing Strategies ATL BTL

Through-the-Line (TTL) Advertising combines both ATL (Above-the-Line) and BTL (Below-the-Line) strategies to create cohesive marketing campaigns that achieve broad audience reach while maintaining targeted engagement.

August 31, 2024 4 min read Definitions

TTL (Through-the-Line) Advertising: A Holistic Approach to Marketing

Marketing Advertising TTL ATL BTL Integrated Marketing Holistic Marketing

Through-the-Line (TTL) Advertising combines Above-the-Line (ATL) and Below-the-Line (BTL) strategies to create a comprehensive marketing approach.